Understanding traffic sources and their relationship with conversions is probably the most powerful thing that CardioLog Web Analytics can tell a marketing department or business owner in helping to determine the value of their advertising dollars.

By assigning goals you will be able to effectively evaluate your traffic sources, easily determine ROI on your Pay Per Click campaigns and show the dollar value of your website.

With CardioLog Web Analytics you can view pre-defined goal conversion funnels, create new sales funnels on-the-fly and apply them to historical data, or use ad hoc click path scenarios to view new funnels. Based on CardioLog’s SharePoint Site Map, you can set up a funnel by using the page name, and apply that funnel to any time period in the past to immediately see major visitor drop-off points.

• Identify and segment your traffic sources – organic and paid search, media campaigns, referring sites
• Evaluate your site’s performance by banners, ad placements, search terms
• Measure conversion and abandonment rate for each of your campaigns
• Create unique campaign tracking links, reports and pixels for your affiliates
• Exclude internal usage and testing traffic to keep your campaign information accurate

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