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SharePoint Marketing Suite

Developed with Microsoft for SharePoint

The SharePoint Marketing Suite is a collection of web analytics and website optimization products that provide insight into the performance of online marketing initiatives, empowering organizations to make informed decisions, and ensure the success of online marketing programs.

Web Analytics
Real time analytics, custom event tracking, path analysis, internal search, Data Export API, customized dashboards and reports, automatic alerts
Campaign Tracking and Advertising Effectiveness
Campaign and traffic sources tracking, goal and funnel analysis
Optimization
Behavioral Targeting, A/B and Multivariate Testing
Visitor Profiles
User segmentation, demographics, audience targeting, user engagement, user activity reports
Voice of Customer
Page-based comments, surveys, website satisfaction polls
SEO
SEO violations and errors, page and website speed, search engines and keywords reports
Visitor Recording
Browser session recordings, mouse tracking, funnel drop-out videos
Plugins
CRM integration, third party tools integration
InSight
Automatic detection of significant changes in website usage patterns
Affiliates
Campaigns, trackers and tracking links management. Built in pixel tracking support