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Affiliates
Affiliates

The SharePoint Marketing Suite provides a complete Affiliates marketing service, which allows revenue-sharing or retainer venture between an online enterprise website (merchant advertisers) and a website owner (affiliate publisher), thus enabling the website owner to place advertisements on his site to either help sell the merchant's products or send potential customers to the merchant's website (i.e., pay per click, pay per sale and pay per lead).

Key Benefits
  • Pixel supervision: with the SharePoint Marketing Suite, an affiliate publisher can be notified and credited once its visitors achieve certain goals on the merchant advertiser. The information is provided via pixels and conversion tags. Pixels and conversion tags are added through the SharePoint Marketing Suite interface: it is a simple feature, which neither requires further technical changes nor necessitates additional involvement of a technical role.
  • Tracking link control: with the SharePoint Marketing Suite, an enterprise merchant advertiser can create tracking links by means of a quick and simple method in order to track traffic that affiliate publishers send from his source to an enterprise merchant advertiser site.
  • Multiple tracking links control: in addition to a single tracking link per affiliate publisher, the SharePoint Marketing Suite allows affiliate publishers to use a separate tracking link for each source. This functionality enhances marketing performance. Therefore, if the statistics report indicates that one tracking link performs better, the affiliate publisher can choose to increase this specific traffic source or decrease the traffic source if it performs worse.
  • Campaign management: with the SharePoint Marketing Suite, an enterprise marketer can create an affiliate campaign that groups several tracking links. An affiliate campaign is a logical group that helps marketers organize tracking links. By creating the different tracking links, a marketer can track the performance of each placement and also track the overall performance of the affiliate publisher sites.
  • Administration zone: in addition to the enterprise marketer’s benefits, the SharePoint Marketing Suite offers a dedicated administration zone for the affiliate publisher. This affiliate administration zone facilitates internal usage, statistics and revenue reports for each individual affiliate publisher. An active affiliate publisher can remotely login to this site and review how his campaigns are performing.
Marketing Affiliation Benefits
  • Enterprise merchant advertisers often prefer affiliate marketing as a way to promote their products, since they know that they will only need to pay for the advertising when there’s a conversion. Therefore, in most cases, an affiliate’s promotion would increase overall sales levels.
  • Affiliate publishers often prefer affiliate marketing because if they find a product that is relevant to their niche, earnings will increase independently of any cost per click or cost per impression advertising campaign.