Campaign
Tracking
Optimization
Visitor Profiles
Voice of
Customer
SEO
Visitor
Recording
Plugins
InSight
Affiliates
Plugins
CRM Integration

Customers may use your website dozens of times before ever talking to your sales team. They research new products, download educational material, interact with other customers or chat with customer support representatives.

The CardioLog CRM plugin feeds all your web visitor data directly from SharePoint into CRM, updating customer profiles daily so it is accessible to sales.

With detailed web analytics data for each lead, sales teams can make more informed decisions - based, for example, on how active each lead has been on the website, or which product pages he viewed.

Third Party Tools Integration with WMAM

The Web Marketing Automation Middleware (WMAM) is a platform for implementing and integrating third party marketing services and tools into SharePoint Internet sites.

The WMAM enables customers to easily deploy and use the best of bread web marketing solutions on the market, with no need to edit any source code or deploy modules to production environments.

Our current third party tool inventory includes plugins for surveys, funnel analytics, chat, heat and click maps, visitor scoring, and many more.

Key Benefits
  • Time saving - To implement a web marketing service with the WMAM - simply choose the desired plugin, enter the account information for the service (account number only) and activate the plugin. That’s it! No need to ask your developers to change any source code or deploy any modules.
  • Ease of use - The WMAM interface provides an easy way to turn plugins on and off, set up test accounts, view real-time quota details (for supported plugins) and add custom code for specific pages.
  • Synergy – WMAM takes care of any code conflicts between the installed web marketing tools – which might affect the SharePoint pages.
  • Centralized management and control – WMAM provides a unified interface for viewing and managing all of the web marketing services and tools installed. One can enable/disable specific services and tools and define for which users and pages these tools should run. There is no need for development skills.