bounce rate

Not all clicks are created equal. Sure, tracking standard pageviews is easy with Google Analytics—but what about when you want to know if someone watched a video, clicked an outbound link, or navigated within a single-page app without reloading the page? That’s where things get tricky. If you’re trying to understand how users actually engage[…]

Should one single property be used for all sections of a website, or a number of separate properties the better choice? This post aims to explain why I believe that separated properties are sometimes better than a single property. I will, of course, try to provide you with all the necessary information for making an[…]

In my previous post, I described the changes that the Web Analytics Industry has seen over the past 6 years (more or less). From there being very few vendors, we have now reached a point where for each segment there are literally dozens of companies offering their services. In addition, huge changes have occurred in[…]

“I manage to bring more and more visitors to my site and relatively I have more and more sign ups, but for some reason, my conversion rate keeps going down…”   Sound familiar? This is a sentence I often hear from my clients, but how can this actually be? Well, there could be a number[…]

Clicky recently redefined the term “bounce rate”. According to the post that they published, they now define “bounce” as “a visitor who has only one pageview, and who is on the site for less than 30 seconds.” While the basic idea is good, I would like to raise several issues regarding the implementation of their[…]