Single vs. Multiple Properties in Google Analytics

Should one single property be used for all sections of a website, or a number of separate properties the better choice? This post aims to explain why I believe that separated properties are sometimes better than a single property. I will, of course, try to provide you with all the necessary information for making an[…]

Analyzing Visitor Paths Using Google Analytics

Are you able to answer the following questions precisely: What is the exact trail each and every visitor goes through on your site prior to completing a goal? How many visits, pageviews or minutes are required until the average visitor converts? A few months ago I published a post about Goal Analysis and Distance to[…]

Looking at Funnel Data Incorrectly…

“Over the past 7 days, 58% of users clicked X, 88% of those users checked in = don’t remove X!”   This is part of a tweet I recently read. I’m sure the guy who tweeted this knows what he is talking about. I, on the other hand, have no idea what X means. This[…]