About 6 months ago, Google released Universal Analytics, which – in a nutshell – offers 4 new key features: Measurement Protocol – an API that can be used for multi-platform tracking Improved Feature Configuration Management – through the GA admin screens, rather than the JavaScript agent Custom Dimensions and Metrics – very similar to the[…]
In this post I will show you how to send events for a specific user from both the JavaScript agent (Analytics.js) and the Measurement Protocol. I could not find any existing information about how to do so. After some research, I did, however, find a great presentation by @techpad that talks about improving e-commerce tracking[…]
The Google Tag Manager (GTM) is indeed a great tool to have. Although several tag management services did exist before (such as tagman and ubertags), none of them were as simple and as easy as GTM – at least not for me. I know the GTM has only been with us for few months, and[…]
Most websites use web analytics and marketing tools to track and optimize their visitors’ behavior. Most of those tools (Google Analytics, for example) use cookies for identifying these visitors. However, in some countries, website owners are required to receive specific authorization from each and every visitor for using cookies or storing personal information – or[…]
In the past, choosing a web analytic tool or service was simple as there were very few vendors. Today, however, there are literally hundreds of services and tools available, costing the customer anywhere between zero and tens of thousands of dollars each year. After focusing on vendors in my two previous posts, I would now[…]
In my previous post, I described the changes that the Web Analytics Industry has seen over the past 6 years (more or less). From there being very few vendors, we have now reached a point where for each segment there are literally dozens of companies offering their services. In addition, huge changes have occurred in[…]
In the post about the differences between first, total and unique goal completions, I talked about the possible differences between site goals and business goals, and how different metrics might be required to measure the latter. In a nutshell, there are goals where the total number of completions is important, such as a total number[…]
Setting up goals and analyzing them is the best way to measure your site’s performance and enables you to see if you have managed to achieve all that you set out to accomplish. The problem is that although Google Analytics and other web analytic tools do provide goal analysis options, they only do so to[…]
People often ask me what, in my opinion, is the best set of tools for a complete web analytic solution. Unfortunately, there are very few comprehensive solutions, and they are extremely expensive, such as Omniture or Unica, which provide almost all necessary tools in one package – for a “small” fee of just tens of[…]
A few months ago I published a post about setting GA campaign tracking using JavaScript, offering a detailed explanation of the problem (the fact Google Analytics does not provide a way for setting campaign tracking information using JavaScript), together with a solution for overcoming this problem (implementing extra JavaScript coding). Many people have since[…]
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