SharePoint and Office 365 serve two vital overarching functions for retailers: to improve internal systems and processes; and to understand the customer’s shopping experience, and how it can be improved in order to increase sales. But it’s not enough simply to deploy SharePoint. It’s crucial that retailers also utilize an advanced analytics solution, to ensure they have the necessary resources that will enable them to fully understand what is going on in their portal.
This is where CardioLog Analytics comes in. CardioLog offers a broad range of metrics, within a flexible and intuitive User Interface, to help you extract meaningful insights from your data. This empowers retailers to develop strategies to boost employee productivity and gamification, and improve user experience to drive customer engagement and sales.
How can Retail and Consumer Products’ organizations leverage CardioLog Analytics to Boost their SharePoint/Office 365 Platforms?
Enhance internal processes and boost employee productivity
SharePoint and Office 365 are deployed with the intention of driving engagement, boosting collaboration, and more. But only by monitoring your portal environment is it possible to understand whether or not your goals are being met.
CardioLog provides users with actionable metrics which help them understand how employees are engaging with the portal, what they’re searching for, and what challenges they’re facing. You can even leverage CardioLog’s capabilities to drive gamification, by adding a list of top sales stars, or most productive stores to the homepage.
Improve customer experience and boost sales
The key to boosting sales is optimizing customer experience. CardioLog’s robust range of metrics empowers retailers by helping them discover how customers arrive at their site, what they search for, and when and where they leave the site. In this way, CardioLog helps to identify areas of the portal that may need to be redesigned, or updated.
Retailers can also take advantage of CardioLog’s behavioral targeting features, in order to display tailored content and special offers to visitors based on their buying history. You can even configure personalised surveys and message bars to get direct feedback from customers, and then implement changes based on that feedback.
Meanwhile, you can pinpoint SEO violations like broken links, errors, slow pages, and more, via a collection of pre-made SEO reports. Resolving these issues is a crucial aspect of improving user experience, by ensuring that visitors are able to find what they’re looking for, quickly and easily.
With Goals and Goal funnels, retailers are able to investigate information about conversions and converted users, as well as effective navigation pathways that resulted in a sale.
Optimize mobile traffic
It’s vital for retailers to ensure that customers are able to easily browse their site and purchase on-the-go. This entails a clear understanding of traffic coming from mobile devices, and the challenges customers face when buying on a mobile or tablet. With dedicated reports for tracking mobile use, retailers are able to identify the most commonly used devices, browsers, and operating systems, in order to optimise user experience on those platforms.