Do you know what 82% of your website visitors are ignoring right now? That statistic isn’t hyperbole; it represents the vast amount of effort, content, and conversion opportunity lost because most organizations simply don’t understand where their audience is looking. If your ultimate goal is to increase conversions, boost engagement, or simply ensure your internal[…]

Microsoft 365 is a core investment for most small and mid-sized businesses (SMBs). But are you truly getting its full value? It’s a real question, especially when studies show as much as 45% of purchased software licenses go largely unused. For SMBs, where every resource counts, understanding how employees engage with SharePoint isn’t just nice[…]

You’ve invested in Microsoft 365, giving your team a powerful toolkit for collaboration—but are they actually using it? It’s a question that keeps many business leaders up at night. The digital workplace can look busy on the surface, with a constant stream of messages and files flying around, yet beneath that activity, a different story[…]

Power BI: Transforming Raw Data into Business Insights   Ever feel like your business data is overflowing with potential, yet still looks like a puzzle missing crucial pieces? You’re not alone. In 2025, data is exploding, and the latest research shows that data-driven companies can be up to 19 times more profitable than those not[…]

A/B Testing in Machine Learning – Best Practices & FAQ A/B testing is a powerful method for improving digital experiences and optimizing business performance. This FAQ guide explores the fundamentals of A/B testing, its applications in machine learning, and how it can help organizations make data-driven decisions. Reinforcement learning is the problem of getting an[…]

In the ever-evolving landscape of business technology, the year 2025 has marked a significant milestone with the widespread adoption of Microsoft Workplace Analytics. This cutting-edge tool has become a cornerstone in the concept of the Microsoft Modern Workplace, revolutionizing how companies assess, strategize, and execute their operations.     Work smarter with workplace analytics The[…]

The only measure of a successful website is its ability to engage and convert visitors. To achieve this, you must turn to critical data about your visitor’s interaction with your website, such as clicks and scrolls. This process is known as heat mapping. There are three tools currently on the market to help monitor visitor[…]

Summary: Unbounce and Visual Website Optimizer are both good candidates for a Testing platform. Each covers different aspects and has its pros and cons. In this post, I will compare the two and explain why in my opinion, using both of them together is probably the best solution available out there at the moment. Theoretically,[…]

Not all clicks are created equal. Sure, tracking standard pageviews is easy with Google Analytics—but what about when you want to know if someone watched a video, clicked an outbound link, or navigated within a single-page app without reloading the page? That’s where things get tricky. If you’re trying to understand how users actually engage[…]

Customer engagement analytics is a crucial tool for businesses looking to understand and optimize their interactions with customers. By analyzing how customers interact with a brand, businesses can gain insights into customer behavior, preferences, and needs. This understanding can lead to improved customer loyalty and retention, which are vital for long-term business growth. Exploring the[…]