Most websites use web analytics and marketing tools to track and optimize their visitors’ behavior. Most of those tools (Google Analytics, for example) use cookies to identify these visitors. However, in some countries, website owners are required to receive specific authorization from each and every visitor for using cookies or storing personal information – or[…]
Most analytic tools use cookies to identify visitors. However, data stored in cookies is only visible in the domain in which the cookies were set/defined – which is a serious problem if your site cuts across multiple domains. If, for example, your visitor is presently on domain2.com, then your analytic tool will not be able[…]
The best solution for enterprise-level analytics is not always the one that you’d expect Microsoft SharePoint is this bustling virtual metropolis, packed with virtual offices and insights, and businesses working in the cloud and collaborating across time and space. It’s one of the most versatile platforms on the market today, and the most ubiquitous, which[…]
The intranet has enormous potential to be the backbone of an organization’s internal communications and a productivity game changer, but truth be told, at times it can also be tasking to get around and difficult to use. Oftentimes the key question in making the intranet a success is: How can we keep employees engaged without[…]
Implementing SharePoint is a challenge, to say the least. It takes a lot of IT and management hours to define what we want to achieve with our portal, followed by many hours implementing and customizing SharePoint according to our requirements. Then, we need to start building team sites and tweaking the portal pages according to[…]
Over the past decade, web analytics has emerged in the practice-driven work environment, spanning across diverse business verticals and organizations. Web analytics aim to retrieve, extract and evaluate information and actionable insights for knowledge discovery from web site content about how to improve user engagement. The landscape is dominated by plethora of tools that primarily[…]
In my last post I spoke about the two most basic requirements your website and analytics tool must support in order to track the full customer journey: User Identification – Your analytics tool must support user identification as a prerequisite for linking user activity across devices Signing In – Your users must sign in or[…]
A few months ago I wrote about the Google Universal User-Centric Approach, where I mentioned that in order for a web analytics tool to be considered a user-centric analytics tool, it must be able to identify and link a user across devices and platforms. It was while writing that post – in which I also[…]
About 6 months ago, Google released Universal Analytics, which – in a nutshell – offers 4 new key features: Measurement Protocol – an API that can be used for multi-platform tracking Improved Feature Configuration Management – through the GA admin screens, rather than the JavaScript agent Custom Dimensions and Metrics – very similar to the[…]
In this post I will show you how to send events for a specific user from both the JavaScript agent (Analytics.js) and the Measurement Protocol. I could not find any existing information about how to do so. After some research, I did, however, find a great presentation by @techpad that talks about improving e-commerce tracking[…]
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