The meteoric rise of Microsoft’s SharePoint platform is the stuff of software history. From its foundation about a decade ago to a multi-billion dollar business with a vast and growing ecosystem, SharePoint is a powerful platform for collaboration, content management, and Digital Marketing, both inside and outside the firewall. As with all Microsoft products, SharePoint[…]

In the post about the differences between first, total and unique goal completions, I talked about the possible differences between site goals and business goals, and how different metrics might be required to measure the latter. In a nutshell, there are goals where the total number of completions is important, such as a total number[…]

Setting up goals and analyzing them is the best way to measure your site’s performance and enables you to see if you have managed to achieve all that you set out to accomplish. The problem is that although Google Analytics and other web analytic tools do provide goal analysis options, they only do so to[…]

“Over the past 7 days, 58% of users clicked X, 88% of those users checked in = don’t remove X!”   This is part of a tweet I recently read. I’m sure the guy who tweeted this knows what he is talking about. I, on the other hand, have no idea what X means. This[…]

A few months ago I published a post about setting GA campaign tracking using JavaScript, offering a detailed explanation of the problem (the fact Google Analytics does not provide a way for setting campaign tracking information using JavaScript), together with a solution for overcoming this problem (implementing extra JavaScript coding).   Many people have since[…]

“I manage to bring more and more visitors to my site and relatively I have more and more sign ups, but for some reason, my conversion rate keeps going down…”   Sound familiar? This is a sentence I often hear from my clients, but how can this actually be? Well, there could be a number[…]

Governance is an important part of every SharePoint deployment. Like most things, a portal has its rules; what is allowed, and what isn’t. If there are no rules there’s chaos, and as most know, SharePoint can be a pretty chaotic place in and of itself. This is why we need to have a clear governance[…]

Over the past few weeks I have been trying to figure out how to track funnels where the order of the steps is relevant and the conversion can happen over more than one visit. During my research I came across a great post by Arthur Klepchukov. In his post, Arthur Klepchukov compares three tools: Mixpanel[…]

Tracking funnels in Google Analytics – Part V The last few posts discussed the issues of tracking a multi visit funnel where the order of events is important. I talked about solutions that exist on top of Google Analytics and described my solution for tracking, exploring and analyzing “real” funnels using Google Analytics, without the[…]

Tracking funnels in Google Analytics – Part IV   In my previous post, I described how I use Google Analytics for tracking multi-visit/session funnels when the order of the events/steps is significant. The solution is a small JavaScript code that stores the information about the navigation path in a custom variable. It does so in[…]