Understanding SharePoint Surveys: How the Right Techniques Can Optimize Employee Engagement

By implementing dynamic surveys, enterprise organizations can actively engage their employees across the digital workplace. Employees who are able to voice their opinion feel more in control and more satisfied with their workplace. According to a research report by New Temkin Group, engaged employees are 480% more invested in helping their company succeed.

The Importance of Surveys

One of the best ways to receive and organize your employees’ feedback is through surveys. Surveys are easy tools for both employees and administrators to utilize. They also save time as they can be created quickly and can be administered virtually.

Despite the simplicity of surveys, most administrators rely on emails to find out information from coworkers. However, this has slim chances of working out, as employees have no enforced time limit on their response.

Another big disadvantage to resorting to emailing for feedback is that your coworkers are likely to skip questions. This leaves you with an incomplete data set. Also, there isn’t a straightforward way to analyze your results. This method requires you to organize the data you received manually. Both of these drawbacks waste company time.

A great alternative for collecting feedback is SharePoint surveys. These combat both of the downsides of emailing and provide helpful settings that can improve your survey results. SharePoint surveys are equipped with a variety of question types that can be altered to extract the best answer.  A survey can be made to be answered anonymously, allowing employees the ability to speak freely. It can also be modified to restrict respondents to only one survey response or allow multiple responses for one question. After the SharePoint survey is sent out, data can be collected and monitored in real-time. Once all the answers are in, the information can be exported to Excel for further analysis.

When to Use Surveys

  • Feedback: Surveys are a great tool for getting more information about your work. Being able to make them anonymous and tailor the question types encourages honest and informative feedback.
  • Evaluations: Let your employees anonymously tell you if your presentation style is effective or how you could improve.
  • General Information: If a new employee has just joined the team, using a survey to collect all of their basic information is a quick way to enter their data into your system. Also, for other information, like confirming that they attended a training session, surveys are an easy way to ensure employees are complying with protocol.
  • Exit Surveys: These are a great way to find out information from your employees about why they’re leaving the company and how they think the company could improve. Even if you conduct an in-person exit interview with your employees, they might withhold negative feedback. An exit survey is a more comfortable way for employees to reveal faults with the company.

Limitations Out of the Box SharePoint Surveys

  • Not Built for Custom List Views

Sometimes you want to ask a group of people for certain information, but you realize that using a survey isn’t the most effective method. In certain situations, it is better to completely customize the form and build it from scratch. SharePoint surveys only let you use their survey format; there is no option to create a newly formatted survey.

  • Logic Branching isn’t Truly Accurate

Logic branching is an option with SharePoint Surveys, but it is limited. SharePoint forces your survey to end on the same question despite the branches followed while taking the survey. This is a little strange as you need to modify your survey so that the last question makes sense no matter what branches your respondents choose.

  • Inefficient Distribution

Once you have finished creating your SharePoint Survey, there isn’t a quick and easy way to send the survey to the target audience. Those who can view lists and libraries will be able to see the survey or you can put the survey on the homepage. SharePoint lacks the ability to direct employees’ attention to the survey and increase their likelihood of completing it.

  • Doesn’t Work with Other Platforms

Going in hand in hand with inefficient distribution, your SharePoint Survey can only be posted on your homepage or sent as a link through email. Unfortunately, this will not attract all of your employees which will create gaps in your collected data.

Alternatives to Out-of-the-Box SharePoint Surveys

  • Survey Monkey: This service, which comes with a free version, allows you to easily design your survey but has restrictions on the number of questions and respondents. The paid option gives you more advanced survey customization and the ability to export.
  • Google Forms: This free survey tool lets you create unlimited surveys with unlimited respondents. The data is automatically entered into Google Spreadsheets. However, there is no option to distribute surveys according to your target audience besides handpicking people yourself.
  • CardioLog Engage: This interactive service connects with SharePoint and other third-party services to create a more engaging survey experience. Employees can be targeted as different groups and be notified about the survey through various channels.

Importance of Behavioral Targeting with Surveys

Even if you put a lot of time and effort into your survey, that doesn’t ensure that your questions are targeting the correct audience. Sending out a survey to the sales team for their feedback on how they accomplished their yearly goals is helpful, but not if only half of the team hit their marks. Being able to craft your messages according to your target audience is essential for gaining the most accurate insights. Additionally, being able to distribute your survey according to the responders’ behavior gives you an advantage. Sending it as an email to some and as a website banner to others based on their past behavior will increase employee engagement and completion of the surveys.

CardioLog Engage is an example of a third party behavioral targeting tool, which supports SharePoint and other communication tools, that takes your goal and calculates your targeted audience to provide the most accurate feedback. By integrating with email, SMS, and more, your message will be sent to the channel that each individual frequents the most to optimize engagement.

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FAQs about Understanding SharePoint Surveys

How do I create a survey in SharePoint?

To create a survey in SharePoint, go to your SharePoint site, click on “Site Contents,” and select “Add an App.” Choose “Survey” from the list, then follow the prompts to set up your survey questions and settings. Customize it as needed using branching logic for a tailored survey experience. Follow this tutorial to set up your own survey. 

How do I share a SharePoint survey?

To share a SharePoint survey, open the survey and go to the “Send” tab. Click “Link” to generate a shareable link. If you’ve shared the survey via email before, the invitation summary will appear. To get the link again, select “Resend” and then “Link.” You can also share the survey by emailing or messaging the link to your respondents.

How do I extract survey results from SharePoint?

To extract survey results from SharePoint, navigate to your survey and click “Export to Spreadsheet” from the “Actions” menu. Follow the prompts to open and activate the file in your spreadsheet program, ensuring the data is saved for further analysis.

How do you collect survey results in SharePoint?

Survey results in SharePoint are collected as respondents complete the survey. The data is stored in the SharePoint list associated with the survey. Administrators can view real-time responses and export the data to Excel for detailed analysis.

Are SharePoint surveys truly anonymous?

SharePoint surveys can be set to be anonymous, but it’s essential to be aware that site administrators with Full Control can change the survey settings and access user details. While SharePoint creates audit logs of survey use, it’s crucial to configure permissions correctly to maintain anonymity.

What is a SharePoint poll?

A SharePoint poll is a simplified version of a survey used for quick voting or opinion collection. It consists of a single question and can be set up similarly to surveys, making it easy for team members to cast their votes and see results instantly.

What are some examples of SharePoint surveys?

Examples of SharePoint surveys include employee satisfaction surveys, project feedback forms, event planning questionnaires, and training session evaluations. These surveys help gather valuable insights and improve organizational processes.

What is the SharePoint survey tool?

The SharePoint survey tool is a built-in feature that allows users to create, distribute, and manage surveys within the SharePoint environment. It offers various question types, branching logic, and real-time data collection to enhance feedback gathering.

How do I set up a SharePoint survey anonymously?

To set up a SharePoint survey anonymously, go to the survey settings and configure the permissions to restrict access to user information. Ensure that the survey responses are set to anonymous, and inform respondents that their identities will not be recorded.

What are the limitations of out-of-the-box SharePoint surveys?

Out-of-the-box SharePoint surveys have some limitations, such as restricted custom list views, less accurate logic branching, inefficient distribution methods, and incompatibility with other platforms. For advanced survey needs, consider using third-party tools like Survey Monkey, Google Forms, or CardioLog Engage.

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