Enhancing the user experience and providing value requires a complete understanding of how your users are using your portal. Are they finding exactly what they’re looking for? Are they completing the actions that you intend for them to follow?
Let’s say your company has just released a new important legal document that all employees should read up on based upon federal government standards and regulations. Navigation reports can assist in measuring whether the document has had increased traffic flow, as well as giving you vital information as to where the users have navigated to after viewing the document. You can also discover which sites users are frequenting most and what content they are specifically navigating to when they are on these sites. Finally, you can gain insights on when and where users are exiting and entering the SharePoint portal.
The only way to know is to measure!