Straightforward page-tracking can be easily performed using Google Analytics, but what happens when we want to track more complex activities, such as watching a video, clicking on an external link, or switching between tabs on a single-page application? Such activity tracking can be performed using one of the following two methods: Event Tracking: By[…]
Summary: Unbounce and Visual Website Optimizer are both good candidates for a Testing platform. Each covers different aspects and has its pros and cons. In this post I will compare the two and explain why in my opinion, using both of them together is probably the best solution available out there at the moment. […]
In the past, choosing a web analytic tool or service was simple as there were very few vendors. Today, however, there are literally hundreds of services and tools available, costing the customer anywhere between zero and tens of thousands of dollars each year. After focusing on vendors in my two previous posts, I would now[…]
In my previous post, I described the changes that the Web Analytics Industry has seen over the past 6 years (more or less). From there being very few vendors, we have now reached a point where for each segment there are literally dozens of companies offering their services. In addition, huge changes have occurred in[…]
The real evolution of the Web Analytics Industry, in my opinion, began when Urchin was acquired by Google back in 2005. In reality, web analytic tools already existed prior to this event, and Urchin was not the first company to use a JavaScript agent. However, what made their solution unique was that (a) they were[…]
In the post about the differences between first, total and unique goal completions, I talked about the possible differences between site goals and business goals, and how different metrics might be required to measure the latter. In a nutshell, there are goals where the total number of completions is important, such as total number of[…]
Setting up goals and analyzing them is the best way to measure your site’s performance and enables you to see if you have managed to achieve all that you set out to accomplish. The problem is that although Google Analytics and other web analytic tools do provide goal analysis options, they only do so to[…]
People often ask me what, in my opinion, is the best set of tools for a complete web analytic solution. Unfortunately, there are very few comprehensive solutions, and they are extremely expensive, such as Omniture or Unica, which provide almost all necessary tools in one package – for a “small” fee of just tens of[…]
“Over the past 7 days, 58% of users clicked X, 88% of those users checked in = don’t remove X!” This is part of a tweet I recently read. I’m sure the guy who tweeted this knows what he is talking about. I, on the other hand, have no idea what X means. This[…]
A few months ago I published a post about setting GA campaign tracking using JavaScript, offering a detailed explanation of the problem (the fact Google Analytics does not provide a way for setting campaign tracking information using JavaScript), together with a solution for overcoming this problem (implementing extra JavaScript coding). Many people have since[…]
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